Chocolate Early Chunk Conical 54mm 99d Wheels (set of 4)
- Conical Shape
- 99d Hardness
About Chocolate Skateboards
In the year following the formation of Girl, the Chocolate brand was introduced, as the growth of Girl inspired the creation of another brand, with the recruitment of additional riders and personnel. Howard and Carroll explained in 2013 that they were compelled to start the brand after an experience in which they were forced to leave behind professional skateboarder Chico Brenes, a close friend at the time, as they embarked on a skateboard tour, as he was unable to fit into the tour van.
The original team consisted of Keenan Milton, Brenes, Daniel Castillo, Paulo Diaz, Richard Mulder, Shamil Randle, Gabriel Rodriguez, and Ben Sanchez. In 2009, a 15-year anniversary advertisement was published in which a portrait of the team was depicted—the two riders who were not present at the photo shoot, Anthony Pappalardo and Jesus Fernandez, were represented by framed portrait photographs. The Chocolate team made guest appearances in Girl videos, such as Goldfish and Yeah Right!, in addition to producing its own videos, Las Nueve Vidas De Paco (1995), The Chocolate Tour (1999), Se Habla Canuck (2004), and Hot Chocolate (2004), and A Little Chunk of Chocolate (2006).
On November 12, 2013, a video was published on the Crailtap YouTube channel, the official channel of the Girl Distribution Company, in which Jerry Hsu is officially revealed as the new professional for the Chocolate skateboard company. The video skit features Carroll, Marc Johnson, Stevie Perez, Chris Roberts, Elijah Berle, and Gino Ianucci. In the video, the skateboarders (minus Ianucci, who arrives at the end of the skit) discuss a new professional team member for the Chocolate brand in a Mexican restaurant. A list of criteria is articulated by the group’s members—a list that is associated with Hsu’s career thus far—and Hsu then appears as the waiter.
The Chocolate brand celebrated its 20th anniversary in August 2014 with an art show, held at the Art Share Gallery in Los Angeles, U.S. The Berrics website conducted interviews with artist Evan Hecox and Brenes at the event.